Crusty Old Dudes Need Refinancing Too

Here’s another example of a generic web ad, where you wonder “what the fuck are they trying to say here?”

The text in the ad is obvious. You can see similar ads all over the place, but why this picture? Why not a happy homeowner standing in front of his house, with a shit-eating grin, a wad of cash in one hand, and a thumbs-up in the other? Even a very generic photo of “banker shaking hands with customer” would make more sense.

This picture most definitely does not entice me to consider refinancing. I don’t see a connection between a sad old hippie and refinancing to save money. Perhaps some people will make a connection, especially if those people look like crusty old wizards. Maybe that’s the target market. Who knows?